diff --git a/Makefile b/Makefile
index 5731772..13ccdc8 100644
--- a/Makefile
+++ b/Makefile
@@ -18,6 +18,7 @@ all: lint mypy test test-release
 
 $(VENV): requirements.txt requirements-dev.txt pyproject.toml
 	$(PY) -m venv $(VENV)
+	$(BIN)/pip install --upgrade pip
 	$(BIN)/pip install --upgrade -r requirements.txt
 	$(BIN)/pip install --upgrade -r requirements-dev.txt
 	$(BIN)/pip install -e .['dev']