diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2da4852..a19bdc2 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,18 +1,6 @@
 # Changelog
 
-## [1.2.1] - 2018-12-30
+## [0.0.0] - YYYY-MM-DD
 
-* Fixed version
+*
 
-
-## [1.2.0] - 2018-12-30
-
-* Added markdown as requirement
-* Simplified Makefile
-
-
-## [1.1.0] - 2018-07-14
-
-* Added proper packaging
-* made sg PEP8 compatible
-* Changed license from GPL to MIT
diff --git a/README.md b/README.md
index efd286c..10dbb24 100644
--- a/README.md
+++ b/README.md
@@ -1,27 +1,11 @@
-# sg.py -- a small static site generator
+# blag -- a simple, blog-aware static site generator
 
 ## Installation
 
 ```bash
-$ pip install sg.py
+$ pip install blag
 ```
 
-
 ## Usage
 
-Populate directory with markdown files (they have to end with
-.markdown). You can also create arbitrarily nested subdirectories
-containing .markdown files.
-
-Sg will go recursively through all directories not beginning with an
-underscore ("_") and convert the .markdown files into .html. The
-resulting HTML files will be saved into the _site directory, conserving
-the directory structure where the .markdown file was found.
-
-Put your static content into _static. Files and subdirectories will be
-copied into _site without any modifications.
-
-## TODO
-
-* document the YAML frontmatter
-* enable layout selection by _layout_foo or so
+TBD
diff --git a/sg/__init__.py b/blag/__init__.py
similarity index 100%
rename from sg/__init__.py
rename to blag/__init__.py
diff --git a/sg/sg.py b/blag/blag.py
similarity index 97%
rename from sg/sg.py
rename to blag/blag.py
index a273ea7..1bcc7c3 100644
--- a/sg/sg.py
+++ b/blag/blag.py
@@ -16,7 +16,7 @@ import logging
 from jinja2 import Environment, ChoiceLoader, FileSystemLoader, PackageLoader
 import feedgenerator
 
-from sg.markdown import markdown_factory, convert_markdown
+from blag.markdown import markdown_factory, convert_markdown
 
 logger = logging.getLogger(__name__)
 logging.basicConfig(
@@ -91,7 +91,7 @@ def convert_to_html(convertibles, input_dir, output_dir):
     env = Environment(
             loader=ChoiceLoader([
                 FileSystemLoader(['templates']),
-                PackageLoader('sg', 'templates'),
+                PackageLoader('blag', 'templates'),
             ])
     )
 
diff --git a/sg/markdown.py b/blag/markdown.py
similarity index 100%
rename from sg/markdown.py
rename to blag/markdown.py
diff --git a/sg/templates/archive.html b/blag/templates/archive.html
similarity index 100%
rename from sg/templates/archive.html
rename to blag/templates/archive.html
diff --git a/sg/templates/article.html b/blag/templates/article.html
similarity index 100%
rename from sg/templates/article.html
rename to blag/templates/article.html
diff --git a/sg/version.py b/blag/version.py
similarity index 100%
rename from sg/version.py
rename to blag/version.py
diff --git a/setup.cfg b/setup.cfg
index dcf0ae2..b99f230 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -1,6 +1,6 @@
 [tool:pytest]
 addopts =
-    --cov=sg
+    --cov=blag
     --cov=tests
     --cov-report=html
     --cov-report=term-missing:skip-covered
diff --git a/setup.py b/setup.py
index 8ff57ca..c0d74e9 100644
--- a/setup.py
+++ b/setup.py
@@ -4,19 +4,19 @@
 from setuptools import setup
 
 meta = {}
-exec(open('./sg/version.py').read(), meta)
+exec(open('./blag/version.py').read(), meta)
 meta['long_description'] = open('./README.md').read()
 
 setup(
     name='blag',
     version=meta['__VERSION__'],
-    description='Simple static site generator.',
+    description='simple blog-aware static site generator',
     long_description=meta['long_description'],
     long_description_content_type='text/markdown',
-    keywords='markdown site generator cli',
+    keywords='markdown blag blog static site generator cli',
     author='Bastian Venthur',
     author_email='mail@venthur.de',
-    url='https://github.com/venthur/sg',
+    url='https://github.com/venthur/blag',
     python_requires='>=3',
     install_requires=[
         'markdown',
@@ -24,10 +24,10 @@ setup(
         'jinja2',
         'pygments',
     ],
-    packages=['sg'],
+    packages=['blag'],
     entry_points={
         'console_scripts': [
-            'sg = sg.sg:main'
+            'blag = blag.blag:main'
         ]
     },
     license='MIT',
diff --git a/tests/test_sg.py b/tests/test_blag.py
similarity index 100%
rename from tests/test_sg.py
rename to tests/test_blag.py
diff --git a/tests/test_markdown.py b/tests/test_markdown.py
index dd32a15..58edd8f 100644
--- a/tests/test_markdown.py
+++ b/tests/test_markdown.py
@@ -3,7 +3,7 @@ from datetime import datetime
 import pytest
 import markdown
 
-from sg.markdown import convert_markdown, markdown_factory
+from blag.markdown import convert_markdown, markdown_factory
 
 
 @pytest.mark.parametrize("input_, expected", [